About EquityFeed
Equityfeed is a state-of-the-art stock trading platform specifically designed for the at-home retail based investor whether they are a beginner or a pro. EquityFeed was founded in 2001 and has established themselves as one of the premier financial software trading packages in the industry. EquityFeed employs an in-house team that has over 70 years of combined market and software experience.
Launching EquityFeed
The EquityFeed platform is a Java based program. What this means is that when you go to EquityFeed’s website and login, you will open an application that temporarily installs the software on your pc. The advantage of this is that it can process the real-time data analysis faster than a typical web-based application because it’s using more of your own computer’s resources rather than sending information back and forth over the networks of servers. The downfall of programs that are not web-based is that you can’t easily open the software from any computer, but this isn’t the case with EquityFeed. EquityFeed opens the same at any computer no matter where you are. This unique feature allows you to have the best of both worlds.
Ease of Use
Any type of high performance stock trading platform that provides so much data can be very difficult to navigate through. Many times the programmers are stock traders themselves and the user interface is geared towards their needs and not to the best interface for all users. It was quite surprising to easily locate all of EquityFeed’s main features directly from the opening screen called the “LaunchPad” and within them be able to immediately pinpoint how to use each function.
Functionality
The functionality of EquityFeed surpassed any expectations. Instead of just providing the basic streaming market data you might expect, EquityFeed provides an extensive in-depth look plus the fundamentals of each company, streaming news & filings per stock symbol, unlimited watchlists, ETF’s, shorts, and much more. The EquityFeed platform breaks down the information into 4 general categories called: Idea Generation Tools, Market Monitoring Tools, Decision Support Tools, and News & Filings Tools. Each of these categories provides an array of more tools that will fit every trader’s unique strategy and allow you to discover new ones. View EquityFeed Video Tutorials
Customization & Filter Capabilities
The customization and filtering capabilities of stock trading software is just as important as the data it provides. Without the ability to filter and customize to fit a specific “look” or trading style is like looking at an unorganized encyclopedia for the answer. While a general overview of all the markets is capable with a click of the button, EquityFeed allows this and any other streaming data to be filtered by market, stock type, volume, price range, pullback, technical indicators and overlays, cash volume, simple moving average, day range, custom ticker tapes, and more.
Trading Strategies
EquityFeed can easily be setup for your preferred trading style. Below is a list of common trading styles that combined with sophisticated trading software could prove to be advantageous over most other traders. EquityFeed’s alert software incorporates chart pattern recognition technology (normally only available with costly charting software and with institutional investors) to notify users when stocks of interest enter into one of the known trading strategy patterns.
Momentum Trading – This is a strategy in which the trader looks to profit from momentum of a news release, economic outlook, a stock sector movement, or any type of information or market movement that is supported by high volume and therefore more resistance to a reversal or slow down.
Stock News Trading – This style of trading is one of the most popular among day traders. It is a form of momentum trading in which a trader buys or sells stock based off recently released news. This form of trading is known to be especially effective with trading penny stocks that are extremely violatile. EquityFeed offers stock news alerts and news tickers for each symbol entered.
Trend Trading – A strategy in which the trader buys a stock that is trending upward or shorts a stock that is trending downward. The trick to this strategy is identifying the trend early enough to maximize profits and minimize losses.
Range Trading – A strategy in which a trader locates a stock that has been trading in a price range and buys the lows and sells the highs within that range. For example, if a stock is consistently trading between $20 and $21 a trader would look to buy at or near the $20 mark and sell when it is at or near the $21 mark.
Daily Pivot Trading – A strategy in which a trader bases his/her trades off pre-determined support and resistance levels. Pivot trading uses the previous day’s trading data to calculate these levels and traders place their order at or near these levels. EquityFeed has dedicated a portion of their software to calculating pivot points for individual stocks.
Fade Trading – This strategy involves shorting or selling a stock at the peak of a sharp increase in price. The trader shorts the stock when they assume it is near the peak due to an overbought or profit taking level.
Buy and Hold – The typical buy and hold strategy can also be taken advantage of using EquityFeed’s software. EquityFeed provides a detailed fundamental screen showing the history and all pertinent information to making an informed decision for a long term buy and hold strategy.